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Chaim Schreiber-loftme

Chaim Schreiber

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Chaim Schreiber, was the only member of his family to survive the Holocaust. He taught himself the art of wood inlay and won a scholarship to study architecture in Vienna, where he lived until World War II. He escaped to the U.K., penniless, but skilled and determined. During World War II, Chaim used his talent with wood at De Havilland Industries designing the wings of the Mosquito fighter-bomber. He married Sara Weinstock in 1942, and they started a business in their small flat in Tottenham making picture frames.

Developing his expertise in wood technology, Chaim patented a process for molding plywood and started producing cabinets for radio and television sets. Ever the entrepreneur, he decided he wanted to produce his own end-product rather than be dependent on the large manufacturers of TVs, and he went into the furniture business — first making self-assembly tables, then bedroom cabinet furniture, and eventually furniture for all of the home. Schreiber Furniture became the best-known and most trusted brand in U.K. furniture by the early 1980s. He merged the company with the General Electric Company into GEC-Schreiber, making furniture and domestic appliances. He passed away in 1984.

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Schreiber Furniture

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Started in 1957 by Chaim Schreiber to make furniture, Schreiber became an extremely successful brand in furniture from the 1960s to the early 1970s, challenging both Harris Lebus and Gomme for domination. In the 1970s it became vertically integrated by opening its own furniture centres. The company merged with GEC in the 1970s. Schreiber was later bought out by the MFI Group, and on MFI's bankruptcy in 2008, the brand rights were bought by the Home Retail Group in 2009. In 2016, the Home Retail Group was purchased by the UK retailer Sainsbury's, who quietly dropped the Schreiber brand the following year in 2017.

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